01
Shopper's
Regret Simulator
This project is a shopping regret simulation game that displays different types of consumer regrets and the reasons behind them through various scenarios in the virtual shopping process. The project aims to draw attention to the psychological problem of buyer's regret caused by cognitive dissonance and reduce the occurrence of purchasing behaviors may lead to regret.
Problem Discovery and Project Positioning
In China, I discovered numerous online anti-consumerism groups. By observing and studying the posts within these groups, I found that members realized their consumption behavior caused psychological stress, including anxiety from excessive consumption, debt pressure, and identity confusion. They sought help from strangers to alleviate these feelings. A notable phenomenon in these groups is people asking others whether they should make a purchase, experiencing cognitive dissonance even before buying. They attempt to preemptively feel regret to reduce impulsive buying. This phenomenon provided a crucial reference for my subsequent design. Ultimately, I focused on the emotion of regret and expanded my target audience. This includes not only those who have already experienced consumer regret but also those who have yet to recognize their potential regret.
Functionality
The functionality of the game is reflected in two aspects: educational function and scenario reenactment.
Educational Function: By simulating shopping scenarios, the game helps users identify common factors that lead to consumer regret.
Scenario Reenactment: Through the game, users can play the role of customers, experience the shopping process in different situations, and feel the influence of selling skills on decision-making. In the actual situation such words are no longer so blunt, often such inducement is mainly reflected in the discounts and more hidden visual language, I attempted to such word in the simulation game more exaggerated display.
Audience
My audience is consumers, as to whether consumer regret possesses a geopolitical dimension, or whether it has a uniqueness for Chinese consumers. Based on the geopolitical context of different countries, the definition of consumerism varies. I do not focus on the specific consumption patterns of different countries, but rather reflect on consumption behavior from the perspective of cognitive behavioral science and psychology. And emotions like regret are very much common to all human beings.
https://shoppersregretsimulator.cargo.site/